- Ethics: We conduct transparent, fair, honest and committed performance in all our daily transactions.
- Innovation: We encourage creativity and innovation, which is based on adding values to different business sectors.
- Ambition and Dynamism: We look forward to the future through our readiness to deal with the ongoing transformations in the world.
- Excellence: We are proud of what we have achieved, and yet our motivation is pushing us forward to more success and excellence, and will continue to develop and improve, because we believe that in the race of excellence there is no end line.
- Serving the masses: Working with thirst and enthusiasm because the masses are our greatest assets. We invest in them and work hard to build long-term relationships with all segments of society.
- Sustainability: We always believe in the need to achieve the principles and objectives of social responsibility to have a positive impact on our society and future generations, and to consume our resources wisely and efficiently.
